body copy meaning in Chinese

广告正文
内文
文案主体

In these elements , headline , body copy and slogan are the most important elements in an advertisement
在这些要素中，标题、主体部分、标语是一则广告中最重要的要素。
A complete written advertisement is usually composed of headline , body copy , slogan , illustrations and colors , trademark , and brand name
一条完整的书面广告通常是由标题、主体部分、标语、插图、色彩、商标以及品牌名组成。